Watch out! Wet print! #5 freštreš. ČŠŽ

04. 07. 2017 - 08. 08. 2017
freštreš: ČŠŽ. Photo: Urška Boljkovac. MGLC Archive.

The freštreš art collective has prepared three posters, which are interlinked by the concept of the generational evolution of the style of video games over the last four decades. Each of the posters explores one of the three typical periods of the formation of the "covers" and "screenshots" of the games during this time interval. The first poster covers the period of pixel art of the 1980s and 1990s. The second poster passes into the awkward phase of the "low poly" models of the 1990s and is especially inspired by the anime art of the time. The third poster explores and caricatures the hyper-realistic three-dimensional renders of modern consoles.  
The project entitled ČŠŽ explores the aesthetic values of the mentioned periods and plays with the social context of design and illustration through a recognizable humorous and critical freštreš approach.

In 2013, a group of students, mostly associated with the Academy of Fine Arts and Design (ALUO) in Ljubljana, conceived the freštreš zine/magazine and formed a collective under the same name. As the founders wrote in the manifesto of the collective, it is committed to, "conscious evolution and, in this evolutionary process, the elusiveness of artistic formation; any creation that freštreš recognizes as art is and should be defined as a process of revaluation, decomposition, dismantling and then the free assembly of all the elements of physical reality, that drift towards the apertures, pens, brushes or the glowing screens of the freštrešists." The project has expanded over the years and slowly began to arouse the interest of the art community. At the same time, the functioning of the collective shifted from merely editing and publishing zines, to more complex creative activities that include exhibitions, performances and installations, as well as music, literature and scholarly articles.