You are cordially invited to attend the international symposium under the auspices of the FORMA MGLC programme entitled “The Power of New Media: Daily Challenges for Cultural Institutions”. Together with local and foreign speakers, we wish to reinforce the importance of the new media within the field of culture, and set up guidelines for transferring knowledge into practice.
The international symposium will take place on Friday, 29 May 2015 at 9 am in the lecture room of the International Centre of Graphic Arts. After four assorted lectures we will conclude the day with a round table and continue with the acquisition of new knowledge on Saturday, 30 May 2015 at 10 am, in the workshop of Professor David Gauntlett from the University of Westminster, United Kingdom (author of Making is Connecting).
By organising such a symposium, MGLC wishes to highlight the importance of non-formal education, which does not only enrich the participating individuals but also the institutions within which these individuals function and indirectly also their audience.
We believe that individuals, organizations and institutions have much to contribute to the transfer of knowledge into practice, which is why we want you to attend the International Symposium, and so contribute to a better use of the new media in the future.
Participation in the symposium is free of charge, but an online application is required to sign up.
Sign up for the Saturday workshop (20 places): online application
Any queries will be answered by writing to the following e-mail address: firstname.lastname@example.org.
SPEAKERS & LECTURES:
PETER ŠEPETAVC, Digital Strategist, Ljubljana, Slovenija
Digital Strategist at the Pristop agency, who made his move from the journalistic sphere into marketing almost a decade ago. He is one of the leading experts on social media in the region. Slovenian, regional, as well as globally established brands have embarked onto these channels under his guidance. Recently, however, he has been mostly involved with digital marketing and so-called 360 degree campaigns. His spare time is taken up by studying the impact of new online channels on expression and the delivery of stories – within marketing, politics and the arts, as well as pop culture and daily communication in general. He is a computer scientist by profession and, since autumn, a student again: on the Master’s programme in Strategic Marketing at the London School of Business and Finance.
- Lecture: Cultured on the Web
The web presence of cultural institutions as well as individuals who work in this field is very heterogeneous – it is hard to find an area where there are so many excellent examples that are worth copying of how to take advantage of the new media, not only for promotion, but also for expression. On the other hand, however, it is difficult to find an area where many, the big players included, have difficulty finding the right path to successfully exploiting the new channels and the opportunities that they offer.
In the lecture, I will present the various approaches that have been chosen within the new media by institutions as well as individuals in the field of culture and art. I will show the approaches taken on by the big players in this field, as well as the methods in the battle for attention that the less established players are opting for. To conclude, I will highlight some individuals and organizations that do not take advantage of the online channels – particularly those within the social networks – for the promotion of their art, but use them for the creation of work, hand in hand with the possibilities for expression that the new media have to offer.
Professor DAVID GAUNTLETT, Faculty of Media, Arts and Design, University of Westminster, UK
David Gauntlett is a Professor in the Faculty of Media, Arts and Design, and Co-Director of the Communications and Media Research Institute, at the University of Westminster, UK. He is the author of several books, including Creative Explorations (2007), Making is Connecting (2011), and Making Media Studies (2015). He has made a number of popular online resources, videos and playthings, and has pioneered creative research and workshop methods. He has worked with a number of the world’s leading creative organisations, including the BBC, the British Library, and Tate. For almost a decade he has worked with LEGO on innovation in creativity, play and learning.
- Lecture: “Ten thoughts about New Technologies, Social Media and Innovative Approaches within Cultural Institutions”
David Gauntlett has spent many years researching and writing about creativity and digital media, and considering how these tools can be used by people who want to communicate, exchange and learn together. The FORMA MGLC programme has highlighted the use of new technologies, social media and innovative approaches within cultural institutions, and in this lecture David Gauntlett will offer his own thoughts on these areas. He will consider the changing role of museums and libraries: previously these institutions were the storehouses of historical knowledge and expertise, but today they are becoming the platforms on which today’s communities can build their own ideas and capacities. He will argue that cultural institutions can no longer be mere ‘broadcasters’ of information, but should embrace the importance of everyday creativity, and people making things together.
LENART J. KUČIĆ, journalist and reseacher, Ljubljana, Slovenija
Journalist and columnist of the Saturday supplement of Delo newspaper, Sobotna priloga, who has been following the trends of the media, technology and society, and their intertwining, since the end of the 1990s. Not only is he involved in the study of new media as a researcher and a lecturer, but he is also engaged with them in practice – as a blogger and a podcast and webcast presenter. He has participated in several international research studies on the media markets in Central and South Eastern Europe, and has produced the first map of the media landscape in Slovenia. He obtained his Master’s from Goldsmiths’ College in London, and has undertaken further training as a journalist with the British daily newspaper, The Guardian.
- Lecture: The New Cultural Communicators – Web Personalities or Employees?
Media and cultural institutions no longer address the mass audience as used to be the case, but now speak to individuals as well as social and pressure groups. They have become accustomed to a different type of communication – reciprocal and personal, most of which circulates around social networks. However, such communication requires a different type of communicator: professional and appropriate, but also accessible and social, who has a considerably greater autonomy in his work than the former public relations representative.
Catching the balance between being professional and being social online is far from easy. The usual posts and press releases are ineffective. Communication that is too casual and ill-considered can cause a lot of damage to the institution and the individual. I will be presenting some strategies and examples in the lecture of how we are responding to this changed relationship between artists and audiences as journalists. I will also be showing why we should not only take from the online communities or use them as consumers, but should be willing to truly listen to them.
REBECA HERMO, journalist and Community Manager at Cidade da Cultura de Galicia (City of Culture in Galicia):
Journalist and Community Manager. More than ten years experience in written press, Rebeca Hermo is the driving force of several alternatives digital media in Galicia such as Altermundo or Dioivo. Four years ago decided to join her passion for journalism with her social media knowledge developing since then the social media strategy for the City of Culture, a cultural institution placed in Santiago de Compostela (Spain).
- Lecture: »Culture on net. Day by day of a cultural community manager.«
Rebeca Hermo, Community Manager at The City of Culture since 2011, will present a practical case of managing Social Media. What did she found when started working in the City of Culture? Which decisions to take? Which networks to be in? The first steps, success and mistakes at a Cultural Institution online communication.
This lecture is not a master class or a technical talk about Social Media. As simple as it sounds, it is a practical case of a Community Manager’s job: the beginning, it’s evolution, success and mistakes and everything that helps you to understand in a better way a job that, despite the late boom, it is still quite unknown. This fact is not just because most of the people do not know the profession of Community Manager but because we actually don’t clearly see what they exactly do and which decisions they take when managing a community.
Saturday Workshop: “Cultural Institutions Engaging with the Public – a LEGO Workshop”
This workshop is designed to help participants consider ways in which cultural institutions can engage with the public – online and offline – to build conversations, inspirations, and meaningful relationships. We will build representations of ideas and experiences in LEGO. This is an enjoyable way for people to share their ideas, collaborate, and reflect on their experiences or working practices. No technical or building skills are needed. The building activity is based on the principles of LEGO Serious Play, which has been used with numerous companies and organisations, as well as a tool for social research. The session will be run by David Gauntlett, author of Making is Connecting, and Professor at the Faculty of Media, Arts and Design, University of Westminster.