FORMA MGLC was a programme based on the use of new technologies, social media and innovative approaches within cultural institutions. The programme enabled young people, specialized in the field of culture, to target their professional profile on specific knowledge and skills in order to acquaint themselves with the use of the new media and at the same time gain knowledge of the new, and increasingly sought-after, professional profiles of: Community Management Coordinator and Digital Content Coordinator.
The FORMA MGLC programme was part of a programme aimed at young people funded by the Spanish Ministry of Labour and Social Security.
The programme, which ran from 23 March 2015 until 23 June 2015, involves young Spaniards of various profiles. The key objective of the programme was to facilitate their integration into the labour market by utilising new approaches, where creative talent as well as ability to transfer knowledge into practice and innovation are appreciated. The next instalment of the Forma MGLC programme is planned for the first half of 2016.
The FORMA MGLC programme was divided into several parts. Finding good practices for the inclusion of the new profiles linked to the Internet and the use of new technologies within cultural institutions played a vital role. As part of the project we established educational platform and the promotion of the FORMA MGLC project itself through various channels. The interested members of the public were invited to attend the educational lectures and symposia as part of the programme.
The contents of the Forma MGLC programme:
New professional profiles: The participants learned about the working environment of a museum and the ways of using the new media at the International Centre of Graphic Arts. We learned that the position of MGLC within global communication, transmission of information and understanding of culture is also changing through the use of the new media.
Community Management Coordinator: Participants further studied the significance of the profession of Community Management Coordinator and carried out research on the good practices abroad. The theory acquired during research was then put into practice in the local environment. It was crucial that the participants learned how to effectively build an online community for different audiences.
Digitisation: Storing documentation in museums is undergoing great changes through digitization – also with the aim of satisfying the increasingly demanding online public. Searching for good practices; realising the need to introduce a specific profession for the purpose of managing digital archives dedicated to long-term use. The introduction of good practices of digital management to the local environment.
Digital media in museums: An insight into the significance of various digital tools (touchscreen tablets, mobile applications and other modern tools), which can be used to attract visitors and cultural workers. Using innovative approaches; searching for solutions of how these approaches could be used at MGLC.
Communication strategies within social media: Establishing a rough framework for a communication strategy in using social networks; seeking solutions for the successful implementation of digital media into the marketing and communication strategy of the institution.
Analysis of social media: Museums have a new role within global communication, dissemination of information and cultural understanding. How to effectively measure the impact of the social media was a question that participants tried to answer.
The positioning of cultural institutions, marketing: Branding basics within cultural institutions: learning about the fact that the systematic establishment of a brand leads to visitors’ confidence, whose emotional attachment also prompts them to interact further.